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London Piqué Polo: One Collar, Seven Rounds of Refinement

Brand Story

From collar curve to rib density — seven sample rounds for one classic piqué polo.

In 2022 a London menswear brand came to Jingfeng with a piqué polo they wanted to last a decade. The difficulty was not the style but the details: a collar that holds its curve, and ribbing that keeps its rebound for years.

Seven sample rounds, each changing one variable — collar curve, rib density, weight balance. Double-piqué parameters were compared across the 200+ fabric library, with AQL 2.5 inspection on every batch.

At sample sealing the client said: 'This is the English elegance we were after.' That polo remains one of the brand's perennial bestsellers.

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No loud graphics. No unnecessary detail. Warm ivory, a clean shoulder line and an easy drape turn a wardrobe staple into the piece that makes you pause.

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